Behind the Business: The Early Days, Initial Product Ideas & Obstacles We Faced to Launch

With our new segment, "Behind the Business," we explore the dynamic origins and mission of Underdog. This episode provides an in-depth look at how Underdog Energy is setting new standards in the energy drink market with its commitment to clean, Informed Sport Certified drinks designed specifically for student-athletes. Hear directly from the founders on what drives us, the unique challenges we faced at the start, and the strategies that have allowed us to keep climbing the ladder. Whether you're a sports enthusiast or budding businessperson, we striving to give you a transparent perspective on the workings of our business.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

Visit our website to shop clothing and our just released energy drink, UD Energy.

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