Our Mission

Most people have a vision, a dream, or a goal, that seems to most to be impossible. Our goal as a brand is to empower the underdogs. Fight against the odds, rise up, and accomplish your wildest dreams. We are a brand of believers. We are underdogs. 

The Story Behind Our logo

Over the course of 350 years until bull-baiting was banned in 1835, bulldogs were bred for aggression, and an 80-pound dog could easily bring down a bull weighing close to a ton by corkscrewing it's own body around it's neck, tossing the bull over it's own center of gravity. Despite a bulldogs lacking in size, it still finds a way, portraying our brand's message and logo.


Joey Stanizzi

I created this brand because I knew that there were a lot of people
out there just like me. I've played hockey for 15 years and have
competed in extreme challenges like 100 mile ultramarathons.
I've been doubted my whole life by writers, analysts, teammates, coaches,
and more. This concept that there are thousands of external
factors affecting one's own belief system has consumed me. Everyone
has a dream that's worth chasing, and nothing should stop
you from doing that. Let's prove them wrong together. We are the Underdogs.

Underdog Athletes

Zack Goorno

Meet Zack Goorno, our first official Underdog Athlete, is a member of the Israel National Team and Men’s Bowdoin College Lacrosse Team. His work ethic, drive, and passion for self-development perfectly fits the bill as an Underdog Athlete.

Read More About Zack

Dylan Schuett

Meet Dylan Schuett, former junior hockey player ( @negenerals ) and D1 hockey player ( @liumhockey ). His leadership abilities and unrelenting desire to succeed matches the mission of our brand, which is why he is not only a sponsored Underdog Athlete, but will be the president of our supplement branch in the near future!

Read More About Dylan

Johnny Herlihy

Meet Johnny Herlihy, former captain and 3X state champion at Lincoln Sudbury,
and current D1 men's lacrosse player for Hobart College. Being in such a competitive
division, Johnny separates himself from the rest with unmatched mental fortitude.

Read More About Johnny

Want to be an affiliate for The Underdog Brand?

You'll earn 10% on each referral sale you make and there are bonus rewards for great performance! It also increases your chances of becoming a sponsored Underdog Athlete in the future.